Large businesses have some advantages over their smaller counterparts. For one example, their size gives them benefits in the form of economies of scale whenever they order goods for use or resale. One area, however, where you have the opportunity for your business to make a big impression is your company website.
The Importance of a Good Website
The internet could be thought of as a great equalizer between companies of varying sizes. A critical part of building brand awareness is ensuring your brand makes a positive impression. By focusing on your web development, you can highlight your core capabilities, gain the trust and credibility of customers, and easily compete with larger competitors. At Designz Digital (www.DesignzDigital.com), our web development professionals know there are many critical elements in the creation of an effective website. One of these is responsiveness.
What Is a Responsive Website?
A website being responsive simply means it scales smoothly to look and function well on different internet devices with varying screen sizes. This is also known as making a “mobile-friendly” website. With two-thirds of e-commerce sales coming from people using mobile devices, creating a website that’s not responsive is asking for your business to fail.
When someone tries to load your website on their phone and they are greeted by an indecipherable jumble because it’s not mobile-friendly, this hurts your business in multiple ways. For starters, it is hurting your brand. Potential customers immediately see you are a company that is not serious enough to cater to mobile users. This will also lead to lost sales, which are the lifeblood of any business. As if this wasn’t bad enough, a non-responsive website also kills your chances of ranking well on Google.
In April of 2015, Google released its mobile-friendly update. Essentially, this update to their search algorithm made the mobile-friendliness of a website a ranking factor. You can do all the hard work of keyword research and make sure every other technical detail on your website is loved by Google, but if it’s not mobile-friendly, you’re shooting yourself in the foot by making it exponentially harder to rank on the first page of search results.
The Foundation of Your Digital Marketing Efforts
One reason it’s so important to have a good website is that it’s at the core of nearly all of your other digital marketing. You do SEO in order to get more people to see your website through higher search rankings on Google.com. You might do pay-per-click ads as well, which also has the objective of bringing people to pages on your website. The same goes for content marketing, email marketing, and most other online marketing.
Your website is your businesses’ gateway to the world of people out there who need what you are selling. If sound web development practices were not used in its creation, then all of your other marketing efforts will lose sales when the prospect arrives at your website. Compare this to the business growth yielded by a fast, responsive website with an intuitive user interface and engaging content that builds brand awareness and compels the visitor to take action.
Your Digital Marketing Team
Our professionals at Designz Digital can help you create a mobile-friendly and SEO-friendly website that gets found by people looking for what you have to offer. We can also integrate this site with our other online marketing services, which include paid search marketing, social media promotion, and display advertising to help boost brand awareness and generate real business results.
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