This Is Why No One Buys From Your Website
If you’ve been using the internet for as long as I have, you’ve probably visited thousands of websites.
Do you remember which websites stood out?
Maybe you can’t recall your favorite website right off the top of your head, but I can almost guarantee that you never bought anything from a website you didn’t like.
The website is your business’s virtual home. For a lot of businesses, people will visit your website before they come into your brick and mortar store, and they’ll judge your business off of your website alone.
Why would you slack on something that’s that important?
There’s Likely Just One Thing Wrong With Your Website
Last month, we wrote about the 5 biggest mistakes that small businesses make on social media.
It was a short but specific list, detailing several of the most common misconceptions that we’ve seen with our clients and others. There’s no quick fix to social media; it’s a long, arduous process to build your following.
The cool thing is, your website is nothing like that. You can have a new website in just a few weeks, and if you work with a respected digital marketing agency (like us), you’ll have a site that is SEO (search engine optimization) optimized and designed to boost your Google ranking.
So what’s wrong with most people’s websites right now?
Most Websites Look Like They Were Built For Robots
There are nearly 2 billion websites on the internet. It seems like there is a domain name for everything. I mean everything.
So what sets the websites apart?
You are what sets your website apart as your own.
Let me explain:
People want websites that they can relate to. They want sites that remind them of a familiar place (preferably a place they’d want to go to), and they’ll search endlessly online till they find it. When they do, they’ll spend all their time there.
They want sites that are easy to use, colorful, and most of all, they want a site that tells them a story. Your story.
So what are you waiting for?
Oh, right, you probably want to know what I mean by “your story”.
To Tell a Good Story, Don’t Lie
The people viewing your website are already interested in you. I mean, they’re on your site trying to figure out whether they want to do business with you. They want to be there, but they aren’t sold yet.
To put it bluntly, they’re trying to decide if they like you.
So in order to make a potential customer “like” your website, you have to make their experience on your website enjoyable.
Websites are a sort of digital hospitality. Make a website that offers a good user experience. Offer a website that tells a story – preferably the story of you and your business. The most important story that a business has is it’s autobiography.
People Want to Hear Your Story
In my career, I’ve talked to a lot of business owners.
Many of them think that other businesses have crazy, romantic stories, but seem to discredit their own stories. They see their own hurdles that they’ve jumped through as necessary actions of problem solving, and they believe there is nothing extraordinary about them.
That’s just not true.
Trust me, there is something that makes your business unique, even if you can’t see what it is anymore. Marketing is not about forcing products down people’s throats, it’s about leveraging your strengths and your own humanity to build an audience of people who think like you and see that value in what you’re offering.
Marketing is really just a fancy word for storytelling, and selling is applause at the end of the performance.
Your audience is out there, they just haven’t found you yet.
Your story is interesting, and we want to help you tell it.