Search Engine Optimization (SEO) is one of the most common marketing buzzwords out there right now. Everything is advertised as “SEO-optimized”.
This makes SEO confusing as heck to understand. I mean, what does it really mean to be SEO optimized? What are the benefits of SEO, and how can small businesses use them?
The beauty of SEO is that it’s not like Pay-Per-Click ads or web development. SEO isn’t a product, it’s an art. When you buy SEO services, you’re not just buying an advertisement, you’re buying someone’s skilled labor that’s based on trends, keywords, and more.
SEO is Harder Than It Looks
While this article isn’t an online course in how to effectively write SEO content, we’re still willing to give away a few of our SEO secrets to help you write better content for your website.
Writing content is difficult in itself, but it’s even more difficult to write content that has been optimized through keyword research and market demographic analysis. SEO experts are trained in identifying keywords, strategically placing those keywords in their client’s websites, and staying up to date with the latest trends in the industry.
At Designz Digital, we have a team of trained SEO experts who will help you take your keyword game to the next level.
The SEO-Business Owner Conundrum
Running a small business is hard work, especially in the post-Covid 19 eras. You have bills to pay, products to sell, and clients to provide services for. How the heck are you supposed to add the complex skill of SEO to your repertoire?
The truth is, unless you’re someone who genuinely enjoys SEO, it’s going to be really tough.
If you are one of those people, good on you, and you should check out SEO courses, study, watch YouTube videos, and of course, practice.
Then, practice some more.
For everyone else, there are SEO experts like us, who offer consultations and will even do the SEO work for you. As a business owner, this makes your life a lot easier.
What Do I Optimize?
The short answer? Everything.
The long answer is a bit more complicated.
The first step? Get your business’s website on Google, and draft all of its content.
Everything from a list of services to social media content, to your company blog, can be optimized for Search Engine Optimization purposes.
When you post things online for your business, you need to be thinking about keywords that might be appearing in Google searches.
To find the optimal keywords, do research. Then, write the content and refine it to contain those SEO-optimized keywords.
So, Why SEO?
When it comes to building your brand, SEO is a crucial part of the marketing tree. SEO is the interconnection between digital marketing and traditional branding. By using SEO, your brand is going to become more appealing to both Google’s rankings and your potential customers.
The other huge benefit of SEO is that it’s entirely free. It’s not like paying per click or by the view, it’s just the concept of optimizing your content to be more “reader-friendly”.
Plus, optimized sites are more likely to earn traffic than those that aren’t.
Though SEO is a marathon and not a sprint, it’s an effective, important, and easy-to-measure aspect of digital marketing that is crucial for businesses that aren’t ready to break the bank on their digital marketing.
SEO content is a complicated process, but SEO is really just a game.
Like any game, it’s constantly evolving. That’s why as a content creator or business owner, it’s not enough to just research and write SEO content once. You need to do this at least twice per year as a small business.
That’s why it’s a great idea to call in the pros, who study SEO and make sure your site is optimized and ready to climb its way up the Google search rankings.
Before you know it, your hard work will pay off and you’ll be an industry leader in whatever it is that you’re creating.