Everything You Ever Wanted to Know About Google Analytics
June 17, 2021
Google Analytics is often used hand in hand with marketing and advertising, but really analytics is something completely independent. If marketing and analytics are the players in the game, analytics is the coach who studies tape, averages, and creates a new strategy after every “game” so that the outcomes will only get better and better. That’s analytics as a broad concept, but Google Analytics isn’t so simple. What Is Google Analytics? A simple Google search will tell you that Google launched Google Analytics on November 14, 2005, and in the time since then, this data analysis tool has become one of the most popular analytics devices in the world. This report suggests that Google Analytics is being used on 28
