Why a Google Ads Campaign Will Make Your Business Thrive

When it comes to advertising on the internet, Google is the king of kings.

Google Ads are one of the best ways that businesses can increase their online visibility, attract leads, and find their ideal customers.

However, not all Google Ads campaigns are created equal. It’s not enough to run ads on Google. It sounds obvious, but not everyone thinks it; you have to think carefully about the ads you run on the internet.

This article will give you the basics of running a Google ads campaign and how Google ads can help you reach your business goals.

Perhaps the best part about Google is the targeting.

As business owners, we all want leads, but not all leads are the same.

If you’re trying to sell software, your target audience probably isn’t 17-year-olds who primarily use the internet to watch TikToks and ask Google if their crush likes them back.

By utilizing Google’s constantly improving algorithm, the internet is only making it easier for businesses to find their target customers online.

The power of the internet is absolutely fascinating.

Google Ads also offer you a better ROI than most ad campaigns.

Last month, we talked about the power of running ads on social media. Google is just another option for ways to run ad campaigns on your business.

When it comes to ROI, Google Ads might be the most powerful option.

Obviously, it depends on your target audience and you should consult a marketing professional to find the best option for you, but Google is a powerful resource.

Billions of people use social media, yet still, more people use Google than social media.

There are more than 6 billion Google searches every single day. If you have a business, choosing to not be on Google is shooting yourself in the financial foot.

More traffic is never a bad thing.

That huge audience that Google has becomes available to you when you run ads on Google.

This is because Google uses a Pay-Per-Click (PPC) model. They have a larger audience and a more efficient method for targeting customers. It’s really a win-win.

Plus, Google Ads give you results faster.

If you run an ad on Facebook, you might get a thousand views and 100 clicks, but how will you know if you got the right clicks? How will you know if your ad was really a good move?

You won’t know until you have cash in your wallet.

With Google’s PPC model, you’ll be able to figure out the problems with your ad much quicker. If you don’t get the clicks, your ad or keywords needs to be changed. It’s highly focused on customers that have a high intent using google’s search terms.

Google Ads are not like SEO, which takes time to build up the ranking on your page. Google Ads are more cutthroat, and thus a better short-term solution.

Closing thoughts

Google Ads gives business owners the ability to find their ideal audience, get the most bang for their buck, and drive leads into sales much faster than most other marketing strategies.

So, what’s the next step?

Once you decide that Google Ads is the way you want to go, the next step is to find a marketing professional who can help you optimize your Google Ads campaign so that it’s designed to drive leads.At Designz Digital, we specialize in running high-quality Google Ads campaigns for our clients. If you’re interested in learning more about working with us, click here. To check out a full list of our services, follow this link.

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