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Why Do Small Businesses Need SEO?

July 15, 2021

Search Engine Optimization (SEO) is one of the most common marketing buzzwords out there right now. Everything is advertised as “SEO-optimized”. This makes SEO confusing as heck to understand. I mean, what does it really mean to be SEO optimized? What are the benefits of SEO, and how can small businesses use them? The beauty of SEO is that it’s not like Pay-Per-Click ads or web development. SEO isn’t a product, it’s an art. When you buy SEO services, you’re not just buying an advertisement, you’re buying someone’s skilled labor that’s based on trends, keywords, and more. SEO is Harder Than It Looks While this article isn’t an online course in how to effectively write SEO content, we’re still willing

Everything You Ever Wanted to Know About Google Analytics

June 17, 2021

Google Analytics is often used hand in hand with marketing and advertising, but really analytics is something completely independent. If marketing and analytics are the players in the game, analytics is the coach who studies tape, averages, and creates a new strategy after every “game” so that the outcomes will only get better and better. That’s analytics as a broad concept, but Google Analytics isn’t so simple. What Is Google Analytics? A simple Google search will tell you that Google launched Google Analytics on November 14, 2005, and in the time since then, this data analysis tool has become one of the most popular analytics devices in the world. This report suggests that Google Analytics is being used on 28

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Why Do Small Businesses Need SEO?

Everything You Ever Wanted to Know About Google Analytics

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